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Omniture Expands Patent Portfolio With Purchase Of Nine Patents From IBM


OREM, Utah – Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, announced the recent purchase of nine patents from IBM related to inventions and technology in the Web analytics, business optimization and behavioral targeting area. With these new additions, Omniture’s internal patent portfolio now includes 14 issued patents and 44 patent applications pending.

In addition to Omniture’s internal patent program, the company entered into a license agreement with NetRatings, Inc. during the quarter ended March 31, 2006, under which NetRatings licensed to Omniture worldwide rights to its entire patent portfolio of 78 U.S. and foreign patents and patent applications. Omniture remains the only major solution provider in the Web analytics industry to have licensed these assets from NetRatings. With this added portfolio, Omniture owns or has direct license to a total of 136 patents and patent applications.

“We are pleased to have been able to acquire pat

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Did You Know?

There is a time limit on patent protection.

For applications filed on or after June 8, 1995, utility and plant patents are granted for a term which begins with the date of the grant and usually ends 20 years from the date you first applied for the patent subject to the payment of appropriate maintenance fees. Design patents last 14 years from the date you are granted the patent. Note: Patents in force on June 8 and patents issued thereafter on applications filed prior to June 8, 1995 automatically have a term that is the greater of the twenty year term discussed above or seventeen years from the patent grant.

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Notice Of Publication

Definition:
A written statement from the USPTO notifying an applicant that its mark will be published in the Official Gazette. If the examining attorney assigned to an application raises no objections to registration.

First to file

Definition:
The applicant who is the first to file an application for an invention will be awarded the patent over all others.

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